Becoming a great product manager is hard. Standout product managers not only understand their users and their problems but also know how to apply that knowledge to create solutions for them. Even after you get that first job, things don’t get any easier. The road to becoming an outstanding product manager continues to be a challenging one. Because the responsibilities of a product manager are so broad and require skills in many different areas, it’s […]
We should stop thinking about what department is responsible for driving growth and recognise that a new function, growth, was born, not to replace marketing or product but to support them with unique and combined skills.
In my two decades of work experience, I had a few moments to say goodbye. There are many reasons why someone feels the need to change the workplace. Independent of the reason, it comes down to the following question Tanja Lau from the Product Academy is raising. “Will I be able to reach the next milestones in my life in this company or am I wasting my potential?”. Here are my thoughts on career development.
Product management comes in many flavours, and the tools to succeed are endless. Still, for the specific work of growth product management, there are three essential building blocks of insights, data and experimentation that you cannot go around.
In my definition, Growth is the holistic view of the product and its customer to identify the opportunities with the highest impact. The outcome is an increased user base that improves business value. I want to use Spotify as an example of why I firmly believe that Growth lives beyond onboarding users and what important role use cases play.
Let’s face it. Digital product development is where people like to throw the latest pig in the pond. In Product Management, the newest trend is Growth. In an interview, I explain the difference between Growth and Growth Hacking and why we do not need only Growth Product Managers. What does a growth product manager actually do? Ten questions and answers. (LinkedIn)
One of the main tasks of a product team is continuous discovery. While the product manager does her day-to-day duties, she finds herself thinking about the next quarter. Questions will come up like “How will we evolve the product on our current initiatives?”. It is a continuous thought process that does not respect the boundaries of quarters or planning frameworks like OKR. In the following, I explain how you can use product goals for easy […]