Data and Product people can do better and deeper work, supporting each other and truly collaborating. In my talk with Yali Sassoon, Co-founder of Snowplow, and Timo Dechau, host of the show and data professional, I discussed some challenges of data in product management.
Read MoreImpact over strategy – Goal setting done right
From Company Goals to Quarterly Planning, my talk is about goal setting in product management. I talk about how you can create a high-level roadmap based on product goals with your team.
I was recorded at Sochology, the education series of Product Soch, a product manager community in Pakistan.
Read MoreBecome a better Product Manager with 5 easy tactics
Becoming a great product manager is hard. Standout product managers not only understand their users and their problems but also know how to apply that knowledge to create solutions for them.
Even after you get that first job, things don’t get any easier. The road to becoming an outstanding product manager continues to be a challenging one. Because the responsibilities of a product manager are so broad and require skills in many different areas, it’s normal to feel intimidated at first. However, you can become stronger over time with the right amount of grit and determination.
Here are some tactics that will help you grow faster as an aspiring product manager than your peers.
Read MoreIf marketing and product had a child, we would call it growth
We should stop thinking about what department is responsible for driving growth and recognise that a new function, growth, was born, not to replace marketing or product but to support them with unique and combined skills.
Read MoreThoughts on career development – should I stay or should I go?
In my two decades of work experience, I had a few moments to say goodbye. There are many reasons why someone feels the need to change the workplace.
Independent of the reason, it comes down to the following question Tanja Lau from the Product Academy is raising. “Will I be able to reach the next milestones in my life in this company or am I wasting my potential?”.
Here are my thoughts on career development.
Read MoreThe crucial building blocks of growth product management
The importance of use cases for product experience and growth
In my definition, Growth is the holistic view of the product and its customer to identify the opportunities with the highest impact. The outcome is an increased user base that improves business value.
I want to use Spotify as an example of why I firmly believe that Growth lives beyond onboarding users and what important role use cases play.
Read MoreProduct Goals — How they can help overcome short-term thinking in 4 simple steps
Why it is ok to cheat on frameworks to stay agile
Do you think it is ok to cheat on frameworks?
I am a pragmatist. Application over theory. Trial and error over study. Decisions instead of long speeches. Experimentation is part of everyday life for me, concerning our users as well as with the team.
Digital product management is a fast-moving business that confronts us with new requirements constantly. As a result, the systems we build are outdated as soon as we release them.
Our organism, the teams, and the company are also constantly developing. But do we work on ourselves in the same way as we work on our products?
Read MoreWhat does a growth product manager do? 10 questions and answers.
Let’s face it. Digital product development is where people like to throw the latest pig in the pond. In Product Management, the newest trend is Growth. In an interview, I explain the difference between Growth and Growth Hacking and why we do not need only Growth Product Managers.