Alignment
User Journey Workshops That Break Down Silos
When product, data, and engineering teams operate with different priorities and perspectives, innovation stalls, and growth suffers. My facilitated user journey workshops create a shared understanding of metrics, challenges, and opportunities – transforming disconnected teams into aligned collaborators with a prioritised roadmap of experiments to drive measurable improvement.
The Challenge
Disconnected Views of the User Journey
Most organisations operate with fundamental disconnects between how teams see the user journey. Product teams focus on features, data teams track metrics in isolation, and engineering prioritises technical considerations—all while missing the integrated perspective needed for true improvement. This fragmentation leads to costly misalignment that prevents meaningful growth.
Pain Points
Common Cross-Functional Challenges
- Misaligned metrics focus: Teams debate which metrics matter most, making it impossible to prioritise improvements that drive business outcomes
- Fragmented user journey understanding: Each team sees only their piece of the user experience, missing critical connection points and opportunities
- Competing priorities: Product, data, and engineering teams push conflicting agendas based on incomplete perspectives of user needs and technical realities
- Experimental waste: Experiments run without cross-functional alignment often fail to address root causes or create sustainable improvements
- Implementation bottlenecks: Ideas get lost in translation between teams, with promising concepts stalling during handoffs between planning and execution
The Bridge
How I Create Unified Understanding
- Metrics alignment preparation — Pre-workshop assessment to identify key metrics and current journey understanding across teams
Outcome: Clear focus metrics that connect user behaviours to business objectives - Facilitated user journey mapping — Structured workshop bringing product, data, and engineering perspectives into a unified journey view
Outcome: Shared visual representation of the user experience with pain points and opportunities identified - Collaborative experiment prioritisation — Guided ideation and evaluation of potential improvements across the journey
Outcome: Prioritised roadmap of experiments with cross-functional buy-in and clear ownership - Implementation planning and accountability — Converting workshop outcomes into actionable next steps
Outcome: Executable plan that maintains alignment from concept through implementation
Strategy + Implementation
Data Foundations Service Packages
Workshop
User Journey Alignment
A focused workshop that brings together product, data, and engineering teams to map the user journey, align on key metrics, and collaboratively develop experiments to drive improvement.
Format: Full-day interactive session (8 hours, can be split across two days)
For: Cross-functional teams looking to align efforts around specific user journeys and metrics
What You’ll Get:
- Comprehensive user journey mapping across the full customer experience
- Metrics alignment framework connecting journey stages to business outcomes
- Collaboratively generated list of improvement opportunities
- Prioritised experiment roadmap with clear ownership and success criteria
- Complete workshop documentation for immediate action
Investment: €3,500 plus VAT
Accelerator
Journey Transformation Program
A comprehensive program to reshape how your organisation understands, measures, and optimises the user journey across multiple teams and touchpoints.
Format: Initial workshop series plus implementation guidance and experiment support
For: Organisations seeking holistic transformation of their approach to user journey optimisation
What You’ll Get:
- Series of journey mapping workshops tailored to different user segments or product areas
- Comprehensive metrics framework aligned to each journey stage
- Experiment design guidance for high-priority opportunities
- Implementation planning support for technical and process changes
- Follow-up reviews to measure impact and refine approach
Investment: from €15,000 plus VAT
Support
“Phone a Friend”
Ongoing guidance for teams implementing insights from journey workshops, focusing on experiment design, metrics refinement, and cross-functional alignment.
Format: Remote advisory sessions, email support, and review meetings
For: Teams actively running experiments based on journey insights and wanting expert guidance
What You’ll Get:
- 8 hours of advisory support per month
- Bi-weekly check-in call (30 minutes)
- Priority email response within 48 hours
Investment: €2,500 plus VAT per month
Let’s Connect
Schedule a free 30-minute consultation to discuss your specific user journey, the metrics you’re trying to improve, and how my workshop approach can help your teams align around a shared understanding and actionable experiment roadmap.
Other Services That Help Bridge the Gap
Foundations
Data Infrastructure That Enables Decisions
When your analytics systems don’t capture the right data at the right time, every downstream decision suffers. I help established companies and scaling startups build data foundations that enable confident product decisions.
Measurement
Metrics That Actually Matter
Vanity metrics create false confidence. I help teams identify, define, and implement metrics frameworks that align with business objectives and drive meaningful actions.
Validation
Experimentation That Delivers Confidence
Random tests lead to random results. I help organisations build structured experimentation programs that validate ideas with statistical confidence and create continuous learning cycles.