Measurement
Metrics That Actually Matter
When your analytics track everything but inform nothing, you waste both data and opportunity. I help established companies and scaling startups design metrics frameworks that connect user behaviours directly to business outcomes.
The Challenge
Broken Metrics Frameworks
Where others leave gaps between business goals and measurement, I build reliable bridges that connect user actions to outcomes. Unlike traditional consultants who deliver recommendations and leave or agencies who take over implementation entirely, my hybrid approach ensures you get both expert strategy and successful execution.
Pain Points
Common Metrics Framework Challenges
- Low business impact: Your dashboards are filled with metrics that don’t drive decisions or connect to company objectives
- Metric overload: You’re tracking too many things, creating analysis paralysis and hiding the signals that matter among noise
- Implementation gaps: Your metrics strategy exists on paper but hasn’t been properly implemented in your technical systems
- Siloed perspectives: Different teams define and measure success differently, creating conflicts and misaligned priorities
- Untrusted calculations: Key metrics are inconsistently defined or calculated, leading stakeholders to question their validity
The Bridge
How I Create Meaningful Measurement
- Strategic framework development — Aligning metrics directly to business outcomes
Outcome: A clear hierarchy of metrics that shows how user behaviours drive business results - Implementation guidance and oversight — Ensuring accurate technical implementation
Outcome: Dashboards and tracking systems that reliably capture and display what matters - Knowledge transfer to build capabilities — Empowering your team to maintain the framework
Outcome: Self-sufficiency in evolving your metrics as business needs change - Quality assurance throughout execution — Validating measurement accuracy
Outcome: Confidence in data-driven decision-making across your organisation
Strategy + Implementation
Metrics Framework Service Packages
Workshop
Metrics That Matter
A focused workshop to assess your current metrics approach and develop a framework that connects user behaviours to business outcomes.
Format: 4-hour interactive session
For: Product leaders, data analysts, and business stakeholders seeking alignment
What You’ll Get:
- A collaborative session bringing together product, data, and business stakeholders
- Critical evaluation of current metrics against business objectives
- North Star metric identification and supporting metrics hierarchy
- Implementation planning for technical tracking requirements
- Alignment document connecting metrics to strategic goals
Investment: €2,500 plus VAT
Accelerator
Metrics Framework
A comprehensive solution to design, implement and embed a business-aligned metrics framework that drives product decisions.
Format: Strategic workshops, implementation guidance, and knowledge transfer
For: Companies seeking to connect their data collection to meaningful business outcomes
What You’ll Get:
- Strategic alignment workshops to identify business objectives and define key metrics that matter
- Custom metrics hierarchy designed specifically for your business context and growth goals
- Technical implementation guidance tailored to your existing data infrastructure
- Flexible review cadence to support your team’s implementation pace
- Knowledge transfer sessions customised to your team’s capabilities and needs
- Documentation templates and governance frameworks that evolve with your business
- Ongoing support during critical implementation phases
Investment: from €12,000 plus VAT
Support
“Phone a Friend”
Ongoing guidance for teams implementing metrics frameworks independently or after completing the Metrics Framework packages.
Format: Remote advisory sessions, email support, and review meetings
For: Teams with implementation capabilities needing expert guidance
What You’ll Get:
- 4 hours of advisory support per month
- Bi-weekly check-in call (30 minutes)
- Priority email response within 48 hours
Investment: €1,500 plus VAT per month
Let’s Connect
Schedule a free 30-minute consultation to discuss your specific metrics challenges and how my hybrid approach can help you build measurement frameworks that drive better product decisions.
Other Services That Help Bridge the Gap
Foundations
Data Infrastructure That Enables Decisions
When your analytics systems don’t capture the right data at the right time, every downstream decision suffers. I help established companies and scaling startups build data foundations that enable confident product decisions.
Validation
Experimentation That Delivers Confidence
Random tests lead to random results. I help organisations build structured experimentation programs that validate ideas with statistical confidence and create continuous learning cycles.
Alignment
Workshops That Break Down Silos
When product and data teams operate in silos, both capabilities suffer. My facilitated workshops create alignment around user journeys and business goals, transforming cross-functional friction into collaborative momentum.