Where Data Meets Product:
Building Bridges That Drive Growth
I’m Jakob, a product growth leader with 20+ years experience in Europe’s largest marketplaces. I help tech companies build data foundations, design metrics frameworks, and create experimentation programs that connect insights to action.
Strategy + Implementation
How I Help You Bridge the Gap
My hybrid approach combines strategic guidance with practical implementation support, ensuring your team not only gets the right frameworks but also the skills to maintain and evolve them. I don’t create dependencies—I build capabilities that deliver sustainable results.
Data Infrastructure That Enables Decisions
Establish the technical foundations that connect your product vision to measurable outcomes. I help you design and implement analytics systems, MarTech stacks, and tracking frameworks that capture the right data at the right time—making insights accessible to everyone who needs them.
Metrics That Actually Matter
Move beyond vanity metrics to frameworks that drive real decisions. I help you identify, define, and implement metrics that align with business objectives, creating clear hierarchies that show how user behaviours connect to growth outcomes.
Experimentation That Delivers Confidence
Build structured experimentation programs that drive product decisions with statistical validity. I help you design experiment methodologies, prioritisation frameworks, and implementation processes that transform how your team validates ideas and measures impact.
Workshops That Break Down Silos
Align product, data, and engineering teams around user journeys and business goals. I facilitate structured workshops that create common language, shared priorities, and clear responsibilities—turning cross-functional friction into collaborative momentum.
Insights & Expertise
See My Approach in Action
Explore my perspective on bridging product and data challenges through these selected talks.
Alignment
From Company Goals to Quarterly Planning
In this talk for Product Soch’s education series, I demonstrate how product teams can create effective high-level roadmaps based on clear product goals. Learn practical approaches to aligning team efforts with strategic objectives.
Watch VideoAlignment
Better Collaboration Between Data and Product Teams
In this conversation with Snowplow Co-founder Yali Sassoon and host Timo Dechau, I discuss how data and product professionals can overcome silos to produce deeper, more impactful work through true collaboration.
Watch Video