Validation
Experimentation That Delivers Confidence
Product teams often struggle to run reliable experiments that lead to confident decisions. I help established companies and scaling startups build structured experimentation programs that transform how they validate ideas and measure impact.
The Challenge
Broken Experimentation Programs
Where others leave gaps between experimentation theory and execution, I build reliable bridges that connect methodology to practical implementation. Unlike traditional consultants who deliver recommendations and leave or agencies who take over testing entirely, my hybrid approach ensures you get both expert strategy and successful execution.
Pain Points
Common Experimentation Challenges
- Invalid test results: Your team runs experiments but lacks confidence in the statistical validity, leading to inconclusive outcomes and wasted resources
- Low experimentation velocity: Your organization runs too few tests or takes too long to implement them, slowing down your learning and innovation cycle
- Implementation challenges: Technical complexity prevents you from properly setting up experiment infrastructure and tracking the right metrics
- Siloed learnings: Insights from experiments aren’t properly documented or shared, causing teams to repeat mistakes or miss opportunities to build on past findings
- Prioritisation struggles: Without a clear framework for selecting which ideas to test, your team experiments on low-impact initiatives while ignoring potentially valuable opportunities
The Bridge
How I Build Reliable Connections
- Methodology design — Creating the blueprint for your experimentation program
Outcome: A clear, business-aligned framework that addresses your specific experimentation needs - Implementation guidance and oversight — Supporting your team through setup and execution
Outcome: Technical execution that accurately implements the statistical and tracking requirements - Knowledge transfer to build capabilities — Ensuring your team owns the experimentation process
Outcome: Self-sufficiency in planning, running, and analysing experiments independently - Quality assurance throughout execution — Validating experiments are set up correctly
Outcome: Confidence in the validity of your test results across your organisation
Strategy + Implementation
Data Foundations Service Packages
Workshop
Experimentation Quickstart
A focused workshop to assess your current experimentation approach and develop an actionable roadmap for improvement.
Format: 4-hour interactive session
For: Product leaders, data analysts, engineering leads interested in starting or improving experimentation
What You’ll Get:
- A focused 4-hour interactive session with key stakeholders from product, data, and engineering teams
- Comprehensive assessment of your organisation’s experimentation maturity level
- Detailed evaluation report with specific recommendations for next steps
- Practical framework for hypothesis formulation, experiment sizing, and statistical power
Investment: €2,500 plus VAT
Accelerator
Experimentation Program
A comprehensive solution to establish a reliable, statistically valid experimentation program that your team can maintain and evolve.
Format: Strategic methodology design, implementation guidance, and knowledge transfer
For: Companies wanting to implement or improve structured experimentation capabilities
What You’ll Get:
- Comprehensive assessment of your current experimentation capabilities
- Strategic experimentation framework aligned with key business objectives
- Technical requirements specification for A/B testing infrastructure
- Implementation guidance to bridge the gap between methodology and technical execution
- Experiment design templates and governance model
- Knowledge transfer sessions to build your team’s capabilities
- Ongoing support during critical implementation phases
Investment: from €15,000 plus VAT
Support
“Phone a Friend”
Ongoing guidance for teams implementing experimentation programs independently or after completing the Experimentation Program Accelerator.
Format: Remote advisory sessions, email support, and review meetings
For: Teams with implementation capabilities needing expert guidance
What You’ll Get:
- 4 hours of advisory support per month
- Bi-weekly check-in call (30 minutes)
- Priority email response within 48 hours
Investment: €1,500 plus VAT per month
Let’s Connect
Schedule a free 30-minute consultation to discuss your specific experimentation challenges and how my hybrid approach can help you build reliable programs for better product decisions.
Other Services That Help Bridge the Gap
Foundations
Data Infrastructure That Enables Decisions
When your analytics systems don’t capture the right data at the right time, every downstream decision suffers. I help established companies and scaling startups build data foundations that enable confident product decisions.
Measurement
Metrics That Actually Matter
Vanity metrics create false confidence. I help teams identify, define, and implement metrics frameworks that align with business objectives and drive meaningful actions.
Alignment
Workshops That Break Down Silos
When product and data teams operate in silos, both capabilities suffer. My facilitated workshops create alignment around user journeys and business goals, transforming cross-functional friction into collaborative momentum.