Product Goals: communicate and structure your ideas with confidence


One of the main tasks of a product team is continuous discovery. While the product manager does her day-to-day duties, she finds herself thinking about the next quarter. Questions will come up like “How will we evolve the product on our current initiatives?”. It is a continuous thought process that does not respect the boundaries of quarters or planning frameworks like OKR.

In the following, I explain how you can use product goals for easy planning, better communication and performance measurement for you and your team.

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