People can create something unique when they come together. In my world, the digital products, the team is the epicentre. We are constantly trying to improve how we work and interact with each other.
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Three is not enough. The product manager, designer and tech lead are no longer enough and why we should include the product analyst as a permanent part of the product team.
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One of the main tasks of a product team is continuous discovery. While the product manager does her day-to-day duties, she finds herself thinking about the next quarter. Questions will come up like “How will we evolve the product on our current initiatives?”. It is a continuous thought process that does not respect the boundaries of quarters or planning frameworks like OKR.
In the following, I explain how you can use product goals for easy planning, better communication and performance measurement for you and your team.
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