From Company Goals to Quarterly Planning, my talk is about goal setting in product management. I talk about how you can create a high-level roadmap based on product goals with your team. I was recorded at Sochology, the education series of Product Soch, a product manager community in Pakistan.
In my definition, Growth is the holistic view of the product and its customer to identify the opportunities with the highest impact. The outcome is an increased user base that improves business value. I want to use Spotify as an example of why I firmly believe that Growth lives beyond onboarding users and what important role use cases play.
One of the main tasks of a product team is continuous discovery. While the product manager does her day-to-day duties, she finds herself thinking about the next quarter. Questions will come up like “How will we evolve the product on our current initiatives?”. It is a continuous thought process that does not respect the boundaries of quarters or planning frameworks like OKR. In the following, I explain how you can use product goals for easy […]